The Sustaining Health Outcomes through the Private Sector (SHOPS) Plus Nepal program will implement a pair of baseline and endline knowledge, attitudes, and practices (KAP) surveys to evaluate the effectiveness of health promotion and education activities implemented by the Nepal CRS Company in the Ghar Ghar Maa Swasthya (GGMS) Project. The Nepal CRS Company implements GGMS activities in 49 hill and mountain districts. In four districts it implements a Remote Area Initiative (RAI), a component of GGMS that includes more intensive behavior change activities. GGMS focuses on improving health outcomes related to family planning and maternal and child health. RAI activities work on family planning and maternal and child health, but also address a wider range of issues that are not addressed by CRS in all GGMS districts, including antenatal care, safe delivery, and personal hygiene. All GGMS activities began before 2017 and are ongoing while the RAI activities began in 2018 after the KAP baseline survey had been completed. The KAP survey collected baseline and endline data to measure the effectiveness of GGMS and RAI activities as well as to inform CRS project improvements throughout the period of the USAID-funded SHOPS Plus work with CRS (2017-2020).