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Effect of Participatory Video Extension on Adoption of Drought-Tolerant Maize, Kenya

Metadata Updated: June 8, 2024

Description of Pre-Intervention Study A field experiment was conducted in February 2016 in Machakos and Makueni Counties in Kenya aimed at testing methods to increase farmer adoption of drought tolerant (DT) maize varieties, including a participatory video intervention as well as having the video supported by a series of phone-based audio reminders. A list of 50 villages were provided by Farm Input Promotions-Africa (FIPS), an agricultural service provider, including 41 where FIPS was active and 9 where they were not. The 9 villages unsupported by FIPS were all included, and 18 of the supported villages were randomly chosen to be in the study. These 27 villages were randomly assigned to one of three groups: control, video only, and video plus audio reminders. Thirty maize farmers in the non-FIPS villages (which had a larger population, and 17 farmers in the FIPS villages) were randomly chosen and were surveyed before and after an intervention to see if knowledge of and adoption of DT maize varieties were impacted. The primary intervention was a participatory video screened in a set of villages that educated farmers about DT maize varieties including appropriate planting and growing techniques. A narrative/story-telling film shot in the region was used featuring local farmer-actors speaking in the local dialect (Kamba). Following the screening, a moderated discussion was held to reinforce information from the video. In the video plus audio group, a series of four follow-up audio reminders were sent to farmers' mobile phones at key points in the season. Farmers in the control group of villages received no video or audio interventions. The baseline survey was completed in early February 2016, the video screenings took place in late February, and the follow-up survey on the same households was completed in September 2016. A full description of theory, method, and results can be found in Cai, Tian. "Knowledge, Risk, and Benefit Perceptions: Using Participatory Video and Tailored Mobile Messages to Motivate Farmers' Uptake of Drought Tolerant (DT) Maize Seed in Kenya." Order No. 10689089 Michigan State University, East Lansing, 2017: ProQuest.

Description of Post-Intervention Dataset A field experiment was conducted in 2016 in Machakos and Makueni Counties in Kenya aimed at testing methods to increase farmer adoption of drought tolerant (DT) maize varieties, including a participatory video intervention as well as having the video supported by a series of phone-based audio reminders. A list of 50 villages were provided by Farm Input Promotions-Africa (FIPS), an agricultural service provider, including 41 where FIPS was active and 9 where they were not. The 9 villages unsupported by FIPS were all included, and 18 of the supported villages were randomly chosen to be in the study. These 27 villages were randomly assigned to one of three groups: control, video only, and video plus audio reminders. Thirty maize farmers in the non-FIPS villages (which had a larger population, and 17 farmers in the FIPS villages) were randomly chosen and were surveyed before and after an intervention to see if knowledge of and adoption of DT maize varieties were impacted. The primary intervention was a participatory video screened in a set of villages that educated farmers about DT maize varieties including appropriate planting and growing techniques. A narrative/story-telling film shot in the region was used featuring local farmer-actors speaking in the local dialect (Kamba). Following the screening, a moderated discussion was held to reinforce information from the video. In the video plus audio group, a series of four follow-up audio reminders were sent to farmers' mobile phones at key points in the season. Farmers in the control group of villages received no video or audio interventions. The baseline survey was completed in early February 2016, the video screenings took place in late February, and the follow-up survey on the same households was co

Access & Use Information

Public: This dataset is intended for public access and use. License: No license information was provided. If this work was prepared by an officer or employee of the United States government as part of that person's official duties it is considered a U.S. Government Work.

Downloads & Resources

References

https://data.usaid.gov/api/views/eebu-7hzf/files/7fa7c6d0-a4dd-46a2-8d05-744a9b11d43a
https://data.usaid.gov/api/views/eebu-7hzf/files/31681bc0-6484-4279-91b3-95d3049dfa26

Dates

Metadata Created Date November 29, 2021
Metadata Updated Date June 8, 2024

Metadata Source

Harvested from USAID JSON

Additional Metadata

Resource Type Dataset
Metadata Created Date November 29, 2021
Metadata Updated Date June 8, 2024
Publisher data.usaid.gov
Maintainer
Identifier https://data.usaid.gov/api/views/eebu-7hzf
Data First Published 2020-05-26
Data Last Modified 2024-06-07
Category Economic Growth
Public Access Level public
Bureau Code 184:15
Metadata Context https://project-open-data.cio.gov/v1.1/schema/catalog.jsonld
Metadata Catalog ID https://data.usaid.gov/data.json
Schema Version https://project-open-data.cio.gov/v1.1/schema
Catalog Describedby https://project-open-data.cio.gov/v1.1/schema/catalog.json
Data Dictionary https://data.usaid.gov/api/views/eebu-7hzf/files/9dd30172-3f69-4166-a51e-14388034ae03
Harvest Object Id d6a609dc-5181-4d01-8d35-ded7f412372c
Harvest Source Id 0aeddf52-9cb0-4ab6-bc1f-b53172fe5348
Harvest Source Title USAID JSON
Homepage URL https://data.usaid.gov/d/eebu-7hzf
Program Code 184:029
Related Documents https://data.usaid.gov/api/views/eebu-7hzf/files/7fa7c6d0-a4dd-46a2-8d05-744a9b11d43a, https://data.usaid.gov/api/views/eebu-7hzf/files/31681bc0-6484-4279-91b3-95d3049dfa26
Source Datajson Identifier True
Source Hash 51148de6ac9f4b28652a4474a2e6e297f4741865b905cfb2ea7d7daba673e5ed
Source Schema Version 1.1

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